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Wrong for Hay x Jody Barton

Textile Design

Wrong for Hay x Jody Barton

Overview

WRONG FOR HAY is a collaboration between Danish design brand HAY and London-based designer Sebastian Wrong. Jody Barton worked with them to develop textile designs which are applied to a collection of bags. HAY has built up a global manufacturing and distribution network, including dedicated HAY stores in Denmark, Norway and Germany. A strong relationship between designer, manufacturer, distributor and consumer allows for flexibility and innovation at affordable prices.