The Daily Splice x Diesel

Overview

Margaret London, tasked VF to curate, art direct and produce a project for their client Diesel. Diesel took over the Bussey Building Rooftop Bar with pop-up, seaside themed attractions and shop. VF approached Adam Hale, best known as The Daily Splice, to create unique collages that celebrated the quirky aspects of the British seaside. The results were used to brand the event.

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