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Genevieve Gauckler

Chevignon x Genevieve Gauckler


Chevignon, the leading French denim brand, collaborated with renowned French artist, Genevieve Gauckler. This meeting of fashion and art brought together the different moods, feelings, surprises, and discoveries that inspired Gauckler during her travels. These were expressed through her unique characters that are at once innocent, optimistic and curious about life. Chevignon artistically merged these characters with T-shirts, shirts and tote bags to redefine the meaning of life and of travel: enjoying every moment and seeing things from different angles to discover something new.