Beck

Overview

The album was designed to be sold featuring blank packaging. Each CD contained 1 of 4 different sticker sheets, each featuring original images by 20 different artists commissioned and curated to form almost 250 different stickers in total. The idea was that the listener is then free to customize their CD or create their own album cover and booklet using the kit of source material contained within, participating in the album experience in a way that is highly reflective of Beck’s idiosyncratic style. The listener was then further encouraged to scan and upload their individual designs to share with other fans online. The packaging was conceived to clearly differentiate the physical album artifact from the digital download version of the release. Big Active’s work on the project earned them a D&AD Yellow Pencil.

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