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Brand Identity


Restaurant Identity



Lima serves modern Peruvian fusion food using traditional wild ingredients whilst drawing on influences from Peru’s rich multicultural history. Located in Rathbone Place, London W1, the restaurant is jointly owned by Peruvian chef Virgilio Martinez, who is also the patron chef of the acclaimed Central restaurant in Lima, Peru, and brothers Gabriel and José Luis Gonzalez. We were commissioned by Gabriel to create a brand identity that would reflect Lima’s progressive aesthetic. This theme was later developed both in print and digitally, including a fully responsive website platform designed to work across a number of devices.

Lima was awarded a coveted Michelin star in September 2013.