Mat Maitland’s, 3 dimensional video installation for the window of Parisian department store Printemps. Situated next to the Louvre Museum, their first new store in 30 years is the flagship for the luxury French retailer. For such an esteemed location, Printemps needed an evolving long-term solution for the store exterior that competed with the prestigious neighbouring retailers.
Mat Maitland’s solution came in the form of a three minute film, displayed on a screen, mounted within a mirrored frame. The mirrors created a kaleidoscopic effect, surrounding an interchangeable physical product. The film featured architectural details from the original Printemps store, as well as images of the iconic artworks from the museum next door.