Elton John & Brandi Carlile

Overview

Following our work on Elton John’s previous four studio albums, Big Active was commissioned to lead the design direction for Who Believes In Angels? – a collaborative album with Brandi Carlile.

Using imagery captured by the legendary David LaChapelle, we developed a cohesive visual identity that spanned a wide range of physical formats, building a fully immersive design universe adaptable across multiple platforms. The campaign extended globally, featuring prominently through billboard placements and international pop-up events. Working in close partnership with Rocket Entertainment and Virgin EMI, we acted as brand guardians – supporting international teams with creative assets and ensuring consistent visual execution across all marketing channels.

Our work also included the production of animated content and lyric videos, further enriching the storytelling and digital presence of the project.

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